11/21/2011

Bruce Mau Incomplete Manifesto for Growth

 "Think with your mind. Forget technology. Creativity is not device-dependent."

" Imitate. Don’t be shy about it. Try to get as close as you can. You’ll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique."



"Love your experiments (as you would an ugly child)Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day."

 "Go deep. The deeper you go the more likely you will discover something of value."

 "Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them."

"Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism."

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